162 Kommunikation, Marketing und Öffentlichkeitsarbeit Jobs in Bayern

The ams OSRAM Group is a global leader in innovative light and sensor solutions. As a specialist in Digital Photonics, we combine engineering excellence with cutting-edge global manufacturing to offer our customers the broadest portfolio of digital light and sensing technologies.

“Sense the power of light” — our success has ever since been based on a deep understanding of the potential of light. For 120 years, we have been developing innovations that move markets: from automotive applications and industrial manufacturing to medical and consumer electronics.

Around 19,000 employees worldwide are working on pioneering solutions alongside societal megatrends such as smart mobility, artificial intelligence, augmented reality, smart health, and robotics. This is reflected in over 12,000 patents granted and applied for.

Senior Product Marketing Manager (d/m/f)

Location: Garching
About ams OSRAM

Your Duties

Senior Product Marketing Manager drives strategy, go-to-market execution, and downstream marketing across a diverse portfolio of mixed‑signal sensing technologies. The role requires solid technical understanding of semiconductor sensors and sensor interfaces (e.g. CT/X‑Ray detectors, ADCs, mixed‑signal ASICs) combined with strong strategic capabilities, high flexibility, and hands-on marketing execution skills. The position collaborates closely with the global head of product marketing, global product line teams, R&D, sales, and central marketing/communication functions.

• Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies
• Develop global go‑to‑market plans in collaboration with product managers defining value propositions, messaging frameworks, target segments, solution roadmaps, and demonstrator or evaluation kit strategies
• Plan and coordinate integrated marketing campaigns with regional and global marketing teams ensuring consistent execution across digital, events, sales, and partner channels
• Develop high‑quality marketing collateral including website content, brochures, flyers, videos, demo showcases, and graphics supporting campaign rollout and maintaining asset quality and messaging consistency
• Act as a key representative of product lines at customer events, conferences, and industry exhibitions, delivering technical marketing presentations and demonstrating mixed-signal sensor solutions

Your Qualifications

• Technical degrees (e.g., Electrical Engineering, Physics, Engineering Sciences, Industrial Engineering) or comparable qualification
• Understanding of the IC development for sensor interfaces in factory/building automation and medical technology
• Several years of experience in product marketing, product management, or technology marketing with mixed signal ICs
• Experience in leading strategy and innovation projects; Experience in Design Thinking / Agile, business modeling, and business case calculations is desirable
• Experience in developing and executing go-to-market strategies and managing marketing campaigns
• Familiarity with graphics and content tools (Adobe, Canva, Figma, or similar) is a plus
• A clear strategic mindset (consulting background) is required with strong communication and presentation skills
• Excellent spoken and written English

You will benefit from

• Attractive salary
• Flexible working hours
• Training opportunities & structured onboarding and development planning
• Opportunity for coaching, mentoring and networking
• Parking at the place of work

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Apply now

Find out more about us on https://ams-osram.com

Hana Krsul is happy to answer any questions you may have.

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Find out more about your career prospects at OSRAM: careers.ams-osram.com

ams OSRAM is an Equal Employment Opportunity Employer. Diversity, equity and inclusion is strongly established in our corporate culture and we firmly believe it makes us more successful as a company. All qualified applications will receive consideration for employment regardless of ethnic, national or social origin, gender, gender identity, sexual orientation, color, religion, age, physical and mental abilities.